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Using Google AdWords

By using Google AdWords it doesn’t matter how small your budget or how little time you have, you can reach new customers and grow your business using Google’s online advertising program.

With AdWords, you choose specifically where your ad appears, agree a budget that’s affordable for you (there’s no minimum spending commitment), and easily assess the impact of your advertisement.

Google AdWords enables you to reach people exactly when they’re searching the Internet for what you offer. Your advert will appear on Google and its partner websites. With cost-per-click bidding, you’re charged only when someone clicks your ad.

To gain maximum results and ensure that every penny counts register on any option of my ‘Master of Online Marketing’ Programme or risk spending shedloads of money with little or zero results on your online marketing activities.

How Google AdWords Works

Google AdWords Process

Benefits of Using advertising with Google AdWords

There are several important things that set AdWords apart from other kinds of advertising. Using AdWords, you can:

Reach people at the precise moment they’re searching for what you offer

  • Your ad is only displayed to people who are already searching for the kinds of products and services you offer. So those people are very much more likely to take action.
  • You can choose where your ad appears — on which specific websites and in which geographical areas (counties, towns, or even neighbourhoods).
  • AdWords reaches 80% of Internet users in the UK. That’s a big potential marketplace.


Let’s say you run a Hair Salon near New Town. Set your ad to appear to customers in just that location, and when someone living or visiting there searches Google for “hair colouring near New Town,” they could see your ad and click it to connect to your business.

You control your budget

With cost-per-click bidding, you’re charged only when someone clicks your ad, not when your ad is displayed. There are a variety of bidding options you can choose from.

You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.

There’s no minimum spending commitment.

With experience you be able to see exactly what’s working in your ad, and build on it.

My ‘Master of Online Marketing’ Programme covers all aspects of online marketing and also helps any businesses to use the massive power of pay per click advertising without any hassle or waste of budget.

Going through the learning curve of effectively using Google AdWords can be very expensive and time consuming. Setting up a Google AdWords campaign is a challenging job for a beginner as well as some people who say that they are experts. This is especially true if you are approaching a new market or target audience for the first time.

I have undertaken specialist training with Google to deliver help and advice that ensures that you will get the best from every penny spent.

By undertaking my ‘Master of Online Marketing’ Programme :

You will learn how to see exactly what’s working in your ad, and build on it.

You will see how many new customers connect to your business from your ad, where they’re coming from, and other details. You can then use AdWords’ tools to edit and improve your ad, and increase the number of potential customers who contact your business. It’s simple to get started, and it’s easy to pause or stop any advert.

The alternative is for you to spend lots of time and money experimenting and making expensive mistakes.

Common Mistakes with Google AdWords

Even if you were to spend hours researching your market, the real lessons can be learned only when you bring out an ad and focus on its results. There are also chances for the beginner to make mistakes easily and some can be very expensive. The following are common mistakes businesses tend to make:

Writing ad copy without appropriate keywords:

Many new users of Google AdWords use the keywords only in the headline instead of using it inside the advertisement. I can help you make sure that each and every ad copy you create is useful and rich with keywords.

Sending visitors to your website’s main page:

You will generate more interest and conversion rates to sales will be increased if the ad is redirected to a landing page that has an offer or promotion rather than just giving the website’s main page.

Relying on the ‘broad match’ of the Google AdWords:

Using Keyword Selector Tools can give only a broad idea of keywords related to your niche. You need to get a fine set of keywords and phrases; I will show you how to check the ‘phrase match’ and ‘exact match’.

Working with poorly-performing keywords and phrases:

You can’t guarantee that people will search the same phrases that you have used on internet. I will tell you how to make a long list of similar keywords and phrases by using ‘synonyms’ to optimise your campaign.

Not having any analytics in place to measure the performance of keywords and phrases:

One of the most common reasons for wasting money or getting poor/non existent results when using Google AdWords is the lack of accurate measurement. Using analytics tools effectively and checking the effectiveness of keywords and phrases I will help you to make certain that every last penny of your budget will be spent effectively.

The great news is that you can avoid all of these problems and many more by taking up one of the training options for my ‘Master of Online Marketing’ Programme.

Contact me today to discuss your needs.